To reinforce the importance of Nature and Purity, a design focusing on refined contemporary elegance and audacity was created with respect to the following style guidelines:
- COLOUR: Lime green is an amalgamation of green representing Nature, and the “nature business” we are in and yellow for citrus, one of our main product lines. The logo is always presented on white to reinforce the importance of purity.
- FORM: An outer C for Cedarome, containing 4 drops inscribed in a clover, symbol of luck. The number of drops contained within the clover representing the number of product lines we have.
- ICONOGRAPHY: An icon for each product line: A Flower for Essential Oils, A Fruit for Citrus; A Leaf for Canadian Naturals, and a round-bottom Flask for Natural Isolates.
- TYPOGRAPHY: Contemporary elegance is represented with fine-lined, lower-case letters, of which the rounded shapes are reminiscent of molecules. The m in Cedarome is lengthened to evoke the appreciation of aroma as in ‘’mmm’’.
To conclude the identity revamp, the slogan was revisited to better express our essence: ‘’Nature Serving the Senses’’. Now that the new identity is born, you will see it on our new website, documentation, signage and social media!
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